Lewiston Library Campaign

video / branding / graphic design / marketing & planning / website development / photography / motion graphics
CHALLENGE

The Lewiston Library moved into its “temporary space” in 1977. Fast forward to 2012 and it is still in the same location. A search for a permanent space resulted in the purchase of a downtown historic building. Community support and donations were needed to make the new space a reality.

SOLUTION

A library is much more than a building. It’s a story we’re writing today, for tomorrow. The story we’re writing now impacts our children, grandchildren and future generations. This is the message the following three spots communicate using the stories and experiences of local business professionals, retired individuals, families and young people. They show the library is relevant to all ages, no matter the education or income level.

RESULT

In addition to the $2 million raised privately, an additional $1 million was raised to renovate a downtown building in Lewiston, Idaho. The new library was opened on June 8, 2013.