The Asotin County Family Aquatic Center needed a fresh approach to help them compete with the many fitness facilities popping up. We wanted to produce something that would catch attention and build memberships.
There are many different motivations for getting into shape. One of the common reasons is to be able to fit into a prized piece of clothing, and look good wearing it. We wrote a humorous script and recruited local talent that could pull off the comedic factor.
We found success in a humorous approach to getting fit. The spot has gone viral, receiving an amazing number of views for our market area. Our client loves the end result and the attention it has created. Catch a glimpse of the nod to the Aquatic Center’s pirate theme as you watch.