THE BLOG

19
Dec

Job Opening: Marketing Coordinator

Challenge Yourself. Wow our Clients. Make a Difference in a Corner of the World.

Here at Northwest Media, it’s important to us to do the best we can on a project. It’s more important for us to make sure our clients are successful than it is to win an award. Although we do enjoying winning those too!

We believe in working hard and playing hard.

Details matter.

In every part of the project, from the spelling to the pixels, it’s the details that distinguish great work from good work. We believe in paying attention to the little things that make a big difference. It’s just how we work.

Being invested in your work matters

And speaking of work, you’ve gotta love what you do to fit in here. A strong passion for what you do and the desire to create projects for clients that you are proud of is a necessity.

Thinking outside the box matters

It’s not acceptable to do things as we’ve been doing them, just because. In our world, if we’re not dreaming up new ideas, concepts and ways of doing things to help our clients stand out, we’re dead. So, we keep visioning, learning, reading and brainstorming.

Being part of a team matters

Northwest Media is a small office yet we present a force of strength in the local market and are putting our mark on the entire West Coast. We have a great reputation for being creative, professional and involved in the community.

Our goal is to develop and create out-of-the-box ideas for clients that fit, and reach, their intended market.

Oh, and there’s a dog or two that’s part of the team. They provide moral support, unconditional love, occasionally beg for treats and/or share their fur with you (we have a lint roller) and usually just live a dogs’ life, aka sleep.

We recruit individuals:

Who are team players and yet can work individually.

Who constantly challenge themselves to produce outstanding work and are motivated to increase their knowledge and skills at work and on their own time.

Who have excellent communication skills, spelling and grammar.

Who are professional yet friendly with clients and have the confidence and knowledge to present themselves as the expert

Who have a good work ethic, are loyal and honest.

Who want to grow professionally and help the company grow.

Who contribute ideas and think about the big picture of what needs to be accomplished and the best methods for doing so.

 

MARKETING COORDINATOR RESPONSIBILITIES:

Client Interaction and Management:

  • Regular interaction with clients, schedule/attend client meetings, plan and implement complete client campaigns with the assistance of the graphic design, video, and web team
  • Create content and write engaging marketing copy for TV/radio, print ads, website blog posts, brochures, and social media
  • Manage projects for deadlines and budget, review monthly client invoices for accuracy
  • Create marketing plans and recommendations based on client’s target market and budget
  • Meet with media reps and create media orders
  • Actively and thoroughly understand clients and their needs in order to propose ideas and develop marketing strategies that help the client succeed

Client Recruitment:

  • Network and participate in the chamber and other business/community-oriented organizations
  • Research and respond to appropriate online RFP opportunities
  • Strategize to recruit additional clients who would be a good fit for our team
  • Manage internal marketing strategies and social media

Digital Marketing:

  • Track, manage, and report on search and image campaigns across Google and Bing.
  • Track, manage, and report on social media campaigns for multiple clients on Facebook, Instagram, Twitter, and Google +
  • Develop and execute strategic on-line marketing programs to significantly increase brand awareness and customer engagement
  • Lead an integrated approach in creating dynamic marketing programs and campaigns across all consumer touch points including e-mail, social media, mobile-web experience and more
  • Brainstorm new and creative social media and online strategies
  • Track, schedule, implement email campaigns

Skills:

  • Ability to multi-task
  • Strong proofing, editing, grammar skills
  • Strong written, verbal and collaboration skills
  • People skills
  • Proficient with Google Analytics and SEO optimization
  • Proficient in Microsoft Office suite of tools
  • A knowledge of Adobe Creative Suite (specifically Illustrator, Photoshop and InDesign) is preferred

Degree:

A 4-year degree in Marketing or Communications is preferred

 

We provide a comprehensive compensation and benefits package, and opportunities for advancement, ownership, and continuing education and are an Equal Employment Opportunity Employer.

To apply, submit your resume, cover letter, and a minimum of three references, two of which must have knowledge of the applicant’s professional abilities via our Contact page. This position will be open until filled. No phone inquiries please.

07
Sep

Steven Reed Receives Drone Certification

We’re pleased to announce that videographer/ photographer Steven Reed is now a certified/licensed drone pilot. The designation allows Northwest Media to offer clients a wide range of aerial video and photography services.

“We are so proud of Steven for all of the hard work he put into this process,” said Michelle Witthaus, Vice President of Northwest Media. “It takes hours of study to prepare for the exam. This showcases his talent in a completely new way.”

The Federal Aviation Administration requires specific licensing to operate drones for commercial purposes. To achieve this, Reed passed an exam, which covered extensive FAA regulations regarding drone usage, and completed a flight review. He is now one of just a few licensed drone pilots in the region.

“Safety is so important when using drones, so it was a valuable process,” said Reed. “I look forward to exploring the many options available with this technology. It’s all about giving clients the best in terms of visual art to promote their products.”

Drones can be used for a variety of commercial projects, including broadcast commercials, corporate videos, aerial real estate videos, aerial photography and engineering applications, including surveying and visualization.

To find out how drone services can meet your business needs, please contact us at 208.746.8960 or via our contact form.

Visit our YouTube channel for more examples of our video and drone work.

02
Jun

Email Signatures

Most companies prefer having their employees use a nice signature in their emails. Unfortunately, it’s not always easy getting your new signature to show in your emails. Below are some of the settings for the more popular email clients.

 

Microsoft Outlook

There are a few different versions of this client. But this guide is from Microsoft and covers most modern versions of Outlook.
Below is a guide for you to follow. Essentially go to our website we have setup for you and hit Ctrl + A to select all. Hit Ctrl + C to copy. Then follow the guide and where it says to type in your new signature just hit put your cursor in the box and hit Ctrl + V to paste.
 

Mac Mail

Since there are multiple different versions of OS X and now Mac OS this one is hard to tell you in one guide.
Essentially what you should be able to do is go to the website for your email. Hit Command + A to select all. Hit Command + C to copy. Then open Mac Mail. On the top Menu bar go to Mail > Preferences > Signatures. You will see all accounts or you should see your account. Click on your account and hit the little plus under the center column to create a new signature and name it something you can remember. Then select that (if not already selected) and in the right hand pane select and paste your new signature. I’ve had to quit Mail and open it up again for it to show up, but typically you can just compose a new email and it’ll have a little drop box for what signature you want to use. Select your new signature and it should show up there. If not then it won’t be so easy and the following guide can help. It is really very technical and so if you don’t understand it please contact me for support.

iPhone / iPad

Bear in mind this is for iOS 10+ The older versions of iOS make it much more difficult to have a signature. If you aren’t certain what iOS you are on go to Settings > General > About and you will see your version listed there under Version.
1) Go to the website for your signature in Safari or browser of your choice.
2) Select everything by highlighting something that isn’t a link and dragging until you make sure you got it all selected and then tap and hit copy.
3) On your phone go to Settings > Mail > Signature
4) Paste your new signature. When you exit it should be available to all accounts.
If you have multiple accounts you should have an option to select for all accounts or to do them per account and then use this signature for the account you wish.

 

Android Mail

With there being multiple different versions of Android Mail and most people use Gmail on their Android Phones it is hard to give you a solid guide for everyone. So if you have issues please contact me for support and I’ll do my best to help you get it working.
Essentially go to the website we gave you in the browser of your choice and select everything. Start by holding down on something that isn’t a link then drag the guides over everything until you have it all selected. Tap and copy. Then follow the guide below and where it says enter text for signature paste the new signature there.

 

Gmail

This guide might be a bit over simplified. However it does tell you the basic steps how to get where you need to go. Where it says type or dictate your signature just paste the one from the website.
14
Jun

Awards Galore

Awards are fun…for us…AND our clients. And, we’re excited to announce a few have come our way recently.

NAIA-SIDA Convention

For the 52nd time in association history, the NAIA Sports Information Directors of America (NAIA-SIDA) met Monday, June 13, 2016 for its annual convention and business meeting in Dallas, Texas. Lewis-Clark State Championship Central website was awarded “Best Special Event Website”. Visit the NAIA Website

The 2016 Rockie Awards : Creative So Good, It’s Criminal

On May 21st, Northwest Media was in good company with the best of the best in Idaho creative at the 2016 Rockie Awards. Our crew had a great time attending the awards ceremony held at the Old Idaho Penitentiary in Boise.

We’re pleased to announce that we were, once again, the only agency north of Boise to bring home Idaho Advertising Federation awards. Applause, kudos, cheers, to the amazing talent on our team.

The 2016 Twin County United Way video received a Citation Award for creative excellence in the Public Service category, the second year in a row the campaign video has received a Rockie Award.

And, people say “the shoemaker’s son always goes barefoot.” At Northwest Media, we like our shoes! And, evidently our peers did as well, since they presented us with two Silver Awards for our “Creative Madness” self-promotion creative excellence in the categories of Campaign and Broadcast/Digital.

Thanks for letting us toot our own horn…now it’s back to the business of creative madness.

23
Jan

If you’re not using social media, you should be!

 

Social media is, essentially, a platform for conversation, sharing, and connecting. Think about it. Who wouldn’t want the opportunity to start a conversation with a customer? Or even better, a potential customer?

Other than in your store, social media is the only means that allows customers to begin real-time conversations with you. You can’t do it with a billboard, or a television commercial, a radio ad, or a newspaper ad….all effective means of getting the word out…but there’s no back-and-forth element to them.

Social media is the ideal platform to build customer loyalty and help remain top-of-mind in your customer’s minds.

Here are a few tips:

  1. Make social media a component of your overall marketing strategy.
  2. Allocate a portion of your budget to social media. You may have over 2,000 “likes” on your Facebook page but it’s possible that only a hundred or so people will even see your post. Strategize what is important to get out to your audience and spend a small amount of money to boost your post.
  3. Communicate your organization’s personality in your social media posts. If you’re a fun, quirky business, make sure that shows through in your posts.
  4. Link to your social media from your website.
  5. Use social media to complement your marketing campaigns. The more times you can reach your customer with a similar message, the more likely it is to stick with them.
  6. Use analytics.

Don’t be afraid to test the social media waters. Remember, if you’re not using social media, you’re missing out on the:

  • Over 1.5 billion monthly active users on Facebook.
  • Over a billion YouTube users.
  • 400 million Intagramers.
  • 307 million Twitter users.
  • 300 million Google + users.

This is the first in a series of social media blog posts. Check back for more social media tips to help your business connect with the right customers. And, don’t forget to connect with us on Facebook, YouTube, Instagram, Twitter, Google+, LinkedIn, and Pinterest.

06
Jan

Northwest Media Selected for Valley Wine Marketing

Cheers to 2016! We’re excited to have been selected to develop branding and promotional materials for the newly formed Lewis Clark Valley Wine Alliance. The organization’s goal is to increase vineyard acreage and quality wine grape growing within the soon-to-be-announced Lewis Clark Valley AVA (American Viticulture Area).

The Lewis Clark Valley AVA and Wine Alliance is a huge step for our region. This will have a positive economic impact for our valley through tourism, property purchase and relocation, and the promotion and sale of local wines.

Northwest Media will be developing a marketing plan and strategy, designing a logo, developing and launching a website, developing a brand/identity and message for a marketing campaign that will span digital, print and social media channels.

Watch our website and connect with us on social media to see this project unfold.

20
May

Bringing Home the Silver

We’re pretty darn thrilled to have brought home two Silver Awards from the 2014 Rockie Awards that were held in Boise, Idaho on Saturday, May 9. (Yes, we attended and had a great weekend enjoying Boise’s downtown atmosphere, food and drinks).

The Idaho Advertising Federation’s Rockie Awards honor the best creative work in the state of Idaho over the past year. Rockies are awarded to the best submissions in a specific category.

Silver Awards were presented in the following categories:

  • Colters Creek Shirt DesignDirect Marketing, t-shirt design for Colter’s Creek Winery in Juliaetta, “I Got Refilled at Colter’s Creek”
  • Public Service, 2014 Live United campaign video for Twin County United Way

Northwest Media is the only agency north of the Boise/Twin Falls/Idaho Falls corridor to have won this year. It’s great to have our work be recognized among so many other talented agencies. It’s awesome to be an award-winning advertising agency but it’s even more amazing to be part of such a great team and work with some pretty cool clients.

We’ve been busy producing a lot of #creativemadness for our clients the first half of 2015 and are looking forward to submitting designs, websites and videos for more award winning at the 2015 Rockie Awards!

29
Jul

Spring Clean Your Grammar

The English language is a tough one.  We have many words that sound the same but have different meanings and spellings.  We have apostrophes, which seem to be a problem for many.  Where do they go? Are they needed in this situation?  Is it affect or effect?  Then/Than? There/Their/They’re? Even words that sound or look correct can be completely wrong . Take complement and compliment.  “Complement” is something that ADDS TO or supplements something else, while “Compliment” is something nice you say about someone or something.  This is just one example of how difficult and complicated our language can be.  When creating an advertisement or business materials, it is extremely important there are no mistakes.  Northwest Media is here to help.  This month’s resolution is “Spring Clean “You’re” House,” with the obvious mistake in the title.  We would love to take that worry away and help create flawless marketing materials, websites and advertisements for your business.

Here are some pretty funny examples found around the United States with some pretty obvious mistakes.

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7

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5

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2

 

 

 

03
Mar

The Price is Right Downtown

Have you heard? Did you know?! Beautiful Downtown Lewiston’s second annual fundraiser event, The Price is Right Downtown has a new identity created by yours truly. We were thrilled when they contacted us to create a brand identity that captures the essence of Downtown Lewiston and the fun, hip, high energy this event is sure to bring.

So off to the drawing board – a retro design and color scheme combining The Price is Right with Beautiful Downtown Lewiston. Our first stop on our adventure was the logo for this event.

The Price is Right Downtown Logo

The Price is Right Downtown Logo Design

Next, in order to attend a lively event you need tickets! Not just any ticket, but one that represents what the evening will bring. Fun, definitely fun. Who doesn’t want to win, play, sip and dine?

The Price is Right Downtown Tickets

The Price is Right Downtown Ticket Design

Marketing is an important part of an event. We utilized consistency in branding to carry the theme throughout their marketing materials – billboard, posters and custom Facebook graphics.

The Price is Right Downtown Billboard

The Price is Right Downtown Billboard design.

The Price is Right Downtown Poster

The Price is Right Downtown Poster design … who is that cute little face hiding in the window?

The Price is Right Downtown Facebook Graphics

The Price is Right Downtown custom Facebook graphics

The event is set for Friday, March 7, 2014 and we have tickets if you feel inclined to join in on the favorite gameshow competitions, chances to win incredible prizes, food, drinks, and lots of fun! Not only is the guaranteed to be a lively event, but all proceeds benefit the revival of Downtown Lewiston, the heart of our community.

liberty_streetscene-1964-l

Downtown Lewiston’s Main Street circa 1960. Photograph Courtesy Puget Sound Theatre Organ Society.

Perhaps you may have your perspective changed on what the downtown area can do for a community. Wouldn’t it be swell to see it back to where it once was? And, who knows, you may be the next contestant called on down.

26
Feb

Change Your Perspective March 2014 Desktop Calendar

Download your March desktop calendar!

Step back and take a fresh look from a new perspective. Is your marketing working how you want it to? Do you need get a new perspective on your advertising and branding? Our #NWMVision in March will help keep you on track with our free desktop calendar. Just click on the appropriate sized link and save it to your desktop as your friendly reminder to “Change Your Perspective.” And, if you need help with a new perspective, we are here, ready to think outside of the box. Cheers!