THE BLOG

06
Jan

“Reel” in the New Year

Reel in the New Year with motion…video, motion graphics, animation. They say a picture is worth a thousand words, well, when that picture is moving AND there’s words, you can create magic! We can make magic happen for you with a creative concept, writing a script, shooting and editing video, and even adding motion graphics and animation.

Take this television commercial we produced for Zany Graze, a restaurant in Lewiston, Idaho. They needed a creative way to announce that sushi is new on the menu at their eclectic and zany dining establishment and we did just that.

A tongue-in-cheek nod to the poor dubbing of the martial arts movies, we created a world where Zany’s Zushi is Worth Fighting For.

What is it you want to communicate creatively in your business? Give us a shout.

Download your January desktop calendar!

Just to keep you in check this month we have a downloadable desktop calendar for you – for free! Just click on the appropriate sized link and save it to your desktop as your friendly reminder to “Reel in the New Year.” Cheers!

04
Oct

Photoshop, and a little creativity and skill, to the Rescue!

Most of you have probably heard of Photoshop by now.  It’s a popular piece of software that allows one to manipulate and/or enhance photos. In our industry, we use it on a daily basis; mostly for color correcting photos or creating special effects and looks.  Our latest project required Photoshop, but it also required additional photography and a little bit of magic.

Here’s the portrait our client Beth brought in.

It’s a portrait of Beth and her two sisters.  Only one thing was missing, and that was her older brother.  He was missing from the photo because Beth’s aunt (who paid for the portrait) didn’t want him included.  Sadly, years later, Beth’s brother died.  Beth always looked at the portrait knowing it was incomplete and decided she was going to see if it was even possible to digitally alter it and add him into it.

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She came to us with this large portrait and a small photo of her brother.  When she walked in, she said, “Is this even possible? I’ve been other places and they said it was not.”  Well, our talented team was able to give her the answer she was hoping for.  She left with tears in her eyes, knowing she was going to be surprising her mother with a true sibling portrait for her birthday.

Here’s how we made the magic happen. First, we took a photo of two people of similar height and build to Beth’s brother and one of the sisters, posing like the the ones in the photo.

 

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Then we scanned both the portrait and the picture of her brother and went to work.

Since the portrait was larger than our scanner, we had to break it up and scan sections at a time.

Here’s where the magic happened and Patrick’s talented Photoshop skills came into play.  He added the right shading and placed the brother just right.

Next, we changed the tone to sepia to better match the original photo.

Here’s the final portrait.

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13
Jun

Read Run Ride

Read Run Ride was funded by Beautiful Downtown Lewiston, an organization with efforts to revitalize Downtown Lewiston, Idaho. Through their efforts, the Lewiston City Library moved downtown and opened their doors on June 8th, after years of fundraising. The much anticipated move brought negative feedback as well as positive. One of the hurdles the Library faced in moving downtown was parking, or lack there of. The idea behind Read Run Ride was to educate the public on alternative modes of transportation to arrive at their destination, the Library.

I first began brainstorming on ways to convey what Read Run Ride stood for, how to tell the story with images that weren’t too literal. Thus, research began. I wanted something fun and full of movement to make the logo interesting and approachable.

Inspiration

Concepts sketches began after the research had taken place. I was inspired by illustrations, watercolors, loose hand drawn sketches that convey movement and excitement. I liked my first…errr tenth…sketch, however I felt that the graphics associated with each word did not reflect what was trying to be conveyed.

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Round two, after a little help from my daughter (so cute!) I began experimenting with including graphics between or as part of the text. A book with “Read”, movement with “Run” and a bike gear with “Ride”.

I tried to not make the graphics too literal, but instead upon investigating the graphic one might be able to depict the message conveyed.

The project further evolved and was used as a graphic on reusable totes that were passed out at the Library’s Grand Opening. With the restrictions of only a one- or two-color print for the reusable totes, the logo evolved with only two colors. The logo was also used as part of a local Downtown Map to educate the public on using the levee and transit system to arrive at their destination, the Library.

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