THE BLOG

14
Jan

#NWMVision

We sure hate to break it to you, but the party is over. The champagne has been drunk, toasts have been made, and your hangover is (hopefully) a hazy memory of the past. Now comes the toughest part of the year: sticking with your new years’ resolutions.

If you are like us, we have been looking forward to making 2014 the best year for Northwest Media that we can. We plan to focus on marketing ourselves while guiding you and your business in making simple, effective and straightforward marketing decisions all year long. Each month we’ll be writing a post focusing on different marketing strategies. And for those of ya’ll who tend to read and forget (who, me?) we have a friendly downloadable desktop calendar to keep you in check all month long.

So what are you waiting for? Let’s get to work this year and see where marketing take you. Whether it’s online, in the news or a traditional media outlet we’ll guide you through it all with #NWMVision. We promise we’ll have you covered all year long.

Resolution No. 1 : Reel in the New Year

Lights. Camera. Action! Kick off the new year with professional and creative high definition video to sell your service, a product or  market your organization. We can tell your story on cable, network television, in the theater and online. Learn how!

Resolution No. 2 : Capture the Moment

Take your business to the next level by turning a moment into a memory. In our book, memories make sales when the time is right. Think creative and unique business portraits, beautifully lit wine bottles, sparkling jewelry that jumps off the page, real food that makes your mouth water…whatever you need, we capture it. Start Capturing!

Resolution No. 3 : Change Your Perspective

When we’re part of your team, your glass is always overflowing. We make marketing recommendations that help you reach your ideal customer and create marketing materials that get noticed.

Resolution No. 4 : Spring Clean You’re House

If your reading this, and you take it for granite, that you pacifically, know wear to put commas and how too spell and see know issues with this sentence, for all intense and purposes, will help you’re copywriting go out the door and impress there socks off.

Resolution No. 5 : Make New Friends

Be an extrovert! Stretch your marketing $$$. Make public relations part of your overall marketing. We write and distribute press releases, create campaigns that go viral, develop feature stories and manage social media connections.

Resolution No. 6 : Build it Well, They Will Come

Make your website presence an extension of your business that can continue to work for you 24/7, 365 days a year. We create professional and customized designs that are highly ranked in search engines, mobile friendly and easy for you to maintain.

Resolution No. 7 : Be More Social

Get out there and get people talking! Your customers can be your best marketing voice through social media and other online venues. We create and maintain social media profiles to build brand loyalty that help you engage your customers.

Resolution No. 8 : Show Your True Colors

Make a splash…of color, that is. The right color palette, plus creative design, equals the perfect recipe for creating an impact with your target market. Our creative can make the difference between a successful and memorable campaign and one that is quickly forgotten, or even worse, ineffective.

Resolution No. 9 : Take a Leap!

Take a leap, you’re in good hands! Since we’re a little obsessed with placing your message in all the right spots, you can feel safe knowing that we’ve negotiated, researched and planned all the right media to perfectly fit you and your budget.

Resolution No. 10 : Conquer Your Fears

Time to change it up! Conquer your fears of new media and technology. Let us take a new, fresh look at your marketing strategy and materials. We’ll show you there’s no need to fear these phrases: “marketing strategy,” “social media,” “search engine optimization,” “viral video,” or “think outside the box.” Our friendly and professional marketing wizards will be there every step of the way, creating magic for you.

Resolution No. 11 : Learn a New Word or Two

Increase your customers’ vocabulary. Give them the information they need to make informed purchasing decisions. Through well-written, creative copy, we will connect you and your brand to your ideal customer.

Resolution No. 12 : Stay True to You

It’s almost 2015! Have you betrayed your brand this year? Staying true to who you are not only applies in your personal life but also makes you successful in business. From your message, to the look and feel of your marketing materials, to your store front and staff, branding helps your customer relate to you. Let us help you craft a message and create a brand to help you stay true.

 

06
Jan

“Reel” in the New Year

Reel in the New Year with motion…video, motion graphics, animation. They say a picture is worth a thousand words, well, when that picture is moving AND there’s words, you can create magic! We can make magic happen for you with a creative concept, writing a script, shooting and editing video, and even adding motion graphics and animation.

Take this television commercial we produced for Zany Graze, a restaurant in Lewiston, Idaho. They needed a creative way to announce that sushi is new on the menu at their eclectic and zany dining establishment and we did just that.

A tongue-in-cheek nod to the poor dubbing of the martial arts movies, we created a world where Zany’s Zushi is Worth Fighting For.

What is it you want to communicate creatively in your business? Give us a shout.

Download your January desktop calendar!

Just to keep you in check this month we have a downloadable desktop calendar for you – for free! Just click on the appropriate sized link and save it to your desktop as your friendly reminder to “Reel in the New Year.” Cheers!

04
Oct

Photoshop, and a little creativity and skill, to the Rescue!

Most of you have probably heard of Photoshop by now.  It’s a popular piece of software that allows one to manipulate and/or enhance photos. In our industry, we use it on a daily basis; mostly for color correcting photos or creating special effects and looks.  Our latest project required Photoshop, but it also required additional photography and a little bit of magic.

Here’s the portrait our client Beth brought in.

It’s a portrait of Beth and her two sisters.  Only one thing was missing, and that was her older brother.  He was missing from the photo because Beth’s aunt (who paid for the portrait) didn’t want him included.  Sadly, years later, Beth’s brother died.  Beth always looked at the portrait knowing it was incomplete and decided she was going to see if it was even possible to digitally alter it and add him into it.

bloghardin

She came to us with this large portrait and a small photo of her brother.  When she walked in, she said, “Is this even possible? I’ve been other places and they said it was not.”  Well, our talented team was able to give her the answer she was hoping for.  She left with tears in her eyes, knowing she was going to be surprising her mother with a true sibling portrait for her birthday.

Here’s how we made the magic happen. First, we took a photo of two people of similar height and build to Beth’s brother and one of the sisters, posing like the the ones in the photo.

 

blog2

 

Then we scanned both the portrait and the picture of her brother and went to work.

Since the portrait was larger than our scanner, we had to break it up and scan sections at a time.

Here’s where the magic happened and Patrick’s talented Photoshop skills came into play.  He added the right shading and placed the brother just right.

Next, we changed the tone to sepia to better match the original photo.

Here’s the final portrait.

hardinblog

13
Jun

Read Run Ride

Read Run Ride was funded by Beautiful Downtown Lewiston, an organization with efforts to revitalize Downtown Lewiston, Idaho. Through their efforts, the Lewiston City Library moved downtown and opened their doors on June 8th, after years of fundraising. The much anticipated move brought negative feedback as well as positive. One of the hurdles the Library faced in moving downtown was parking, or lack there of. The idea behind Read Run Ride was to educate the public on alternative modes of transportation to arrive at their destination, the Library.

I first began brainstorming on ways to convey what Read Run Ride stood for, how to tell the story with images that weren’t too literal. Thus, research began. I wanted something fun and full of movement to make the logo interesting and approachable.

Inspiration

Concepts sketches began after the research had taken place. I was inspired by illustrations, watercolors, loose hand drawn sketches that convey movement and excitement. I liked my first…errr tenth…sketch, however I felt that the graphics associated with each word did not reflect what was trying to be conveyed.

Read.Run.Ride009

 

Round two, after a little help from my daughter (so cute!) I began experimenting with including graphics between or as part of the text. A book with “Read”, movement with “Run” and a bike gear with “Ride”.

I tried to not make the graphics too literal, but instead upon investigating the graphic one might be able to depict the message conveyed.

The project further evolved and was used as a graphic on reusable totes that were passed out at the Library’s Grand Opening. With the restrictions of only a one- or two-color print for the reusable totes, the logo evolved with only two colors. The logo was also used as part of a local Downtown Map to educate the public on using the levee and transit system to arrive at their destination, the Library.

Web

ToteRendering