Colter’s Creek Wine Bottle Label

branding / package design / graphic design

Colter’s Creek Winery in Juliaetta, Idaho hired us to create a fun design for their magnum refill wine bottles. Their challenge was to limit the design to one or two colors as the final product would be silkscreened directly onto the glass.


Being a refill bottle, we created a fun, nostalgic look using an old-fashioned gas pump on the front with a fuel level indicator on the back to encourage people to think about refilling when the wine level gets low.


The fact that they sold out of their refill bottles and that customers regularly walk through the door carrying armfuls of refill bottles speaks to the success of the design.