Marketing & Planning

The best idea (or product, or service) is implemented with a well-thought out plan. It doesn’t do any good for you to throw your marketing budget into television, radio and newspaper if it isn’t getting results. We carefully craft a message and theme and identify the best way to reach your customer and implement your advertising campaign with well-constructed words and innovative images in the appropriate channels.

When appropriate, we conduct surveys and facilitate focus groups to make sure our message is on the right track before spending your precious media dollars.

Want your marketing dollars to stretch farther? Then you need a good marketing plan in place. We’ll help you identify your target markets and how to reach them. We’ll analyze your strengths and weaknesses compared to your competitors and discover the opportunities you have for growth. Then we can help you determine what portion of your budget should go where to make your advertising successful.

Negotiating rates isn’t the only thing we do. We also make sure your message is running when it should. Sometimes a television spot placed in the middle of the night makes perfect sense. But if it doesn’t, there’s no need to spend the money, no matter how good of a deal it was.

Give us a call! You’ll be pleasantly surprised at the innovative ideas we have to target your customer.

Whether you need copy for a print ad or radio/television spot, content for a website, a press release written and distributed, a blog post written or a tidbit for Facebook or Twitter, you simply can’t afford to have bad copy.

“The right words will propel a great idea toward success; the wrong words will doom a great idea to failure.” – Golden Rule #31, The Best of Guerrilla Marketing.

We craft a message that’s written to attract the attention of your target market using the right words in the right media. We get to know you and your audience so we can write effective headlines and taglines and content for websites that help your search engine rankings.

Oh, and we’re also really quite fussy about spelling and grammar.

Looking for someone to manage your online social media? Or even just get you setup and some tips to help you set out on your own? If the words Twitter, Google+, Pinterest, Foursquare, or even YouTube, LinkedIn and Facebook, give you chills, we can help!

For some clients, we manage their social profiles and create strategies for growing relationships. Some like to do it on their own, so we setup profiles and develop a social media plan to follow.

It’s important to identify what your goals are in developing a social media campaign. Do you want something to go viral? Do you want to grow your customer base? Do you want an easy, effective and frequent way to communicate with your fan base? These questions and more help us in making recommendations for your social media plan. Give us a call! We’d love to brainstorm with you.

Sometimes you really want to know what your target market is watching, reading and listening to. A custom-crafted survey, whether deployed online or in person, can help you know for sure. A properly facilitated focus group is useful for determining how much people know about something, what their perceptions (or misconceptions) are and help identify misleading or confusing messages.