Tag: graphic design


The Price is Right Downtown

Have you heard? Did you know?! Beautiful Downtown Lewiston’s second annual fundraiser event, The Price is Right Downtown has a new identity created by yours truly. We were thrilled when they contacted us to create a brand identity that captures the essence of Downtown Lewiston and the fun, hip, high energy this event is sure to bring.

So off to the drawing board – a retro design and color scheme combining The Price is Right with Beautiful Downtown Lewiston. Our first stop on our adventure was the logo for this event.

The Price is Right Downtown Logo

The Price is Right Downtown Logo Design

Next, in order to attend a lively event you need tickets! Not just any ticket, but one that represents what the evening will bring. Fun, definitely fun. Who doesn’t want to win, play, sip and dine?

The Price is Right Downtown Tickets

The Price is Right Downtown Ticket Design

Marketing is an important part of an event. We utilized consistency in branding to carry the theme throughout their marketing materials – billboard, posters and custom Facebook graphics.

The Price is Right Downtown Billboard

The Price is Right Downtown Billboard design.

The Price is Right Downtown Poster

The Price is Right Downtown Poster design … who is that cute little face hiding in the window?

The Price is Right Downtown Facebook Graphics

The Price is Right Downtown custom Facebook graphics

The event is set for Friday, March 7, 2014 and we have tickets if you feel inclined to join in on the favorite gameshow competitions, chances to win incredible prizes, food, drinks, and lots of fun! Not only is the guaranteed to be a lively event, but all proceeds benefit the revival of Downtown Lewiston, the heart of our community.


Downtown Lewiston’s Main Street circa 1960. Photograph Courtesy Puget Sound Theatre Organ Society.

Perhaps you may have your perspective changed on what the downtown area can do for a community. Wouldn’t it be swell to see it back to where it once was? And, who knows, you may be the next contestant called on down.


Change Your Perspective March 2014 Desktop Calendar

Download your March desktop calendar!

Step back and take a fresh look from a new perspective. Is your marketing working how you want it to? Do you need get a new perspective on your advertising and branding? Our #NWMVision in March will help keep you on track with our free desktop calendar. Just click on the appropriate sized link and save it to your desktop as your friendly reminder to “Change Your Perspective.” And, if you need help with a new perspective, we are here, ready to think outside of the box. Cheers!



We sure hate to break it to you, but the party is over. The champagne has been drunk, toasts have been made, and your hangover is (hopefully) a hazy memory of the past. Now comes the toughest part of the year: sticking with your new years’ resolutions.

If you are like us, we have been looking forward to making 2014 the best year for Northwest Media that we can. We plan to focus on marketing ourselves while guiding you and your business in making simple, effective and straightforward marketing decisions all year long. Each month we’ll be writing a post focusing on different marketing strategies. And for those of ya’ll who tend to read and forget (who, me?) we have a friendly downloadable desktop calendar to keep you in check all month long.

So what are you waiting for? Let’s get to work this year and see where marketing take you. Whether it’s online, in the news or a traditional media outlet we’ll guide you through it all with #NWMVision. We promise we’ll have you covered all year long.

Resolution No. 1 : Reel in the New Year

Lights. Camera. Action! Kick off the new year with professional and creative high definition video to sell your service, a product or  market your organization. We can tell your story on cable, network television, in the theater and online. Learn how!

Resolution No. 2 : Capture the Moment

Take your business to the next level by turning a moment into a memory. In our book, memories make sales when the time is right. Think creative and unique business portraits, beautifully lit wine bottles, sparkling jewelry that jumps off the page, real food that makes your mouth water…whatever you need, we capture it. Start Capturing!

Resolution No. 3 : Change Your Perspective

When we’re part of your team, your glass is always overflowing. We make marketing recommendations that help you reach your ideal customer and create marketing materials that get noticed.

Resolution No. 4 : Spring Clean You’re House

If your reading this, and you take it for granite, that you pacifically, know wear to put commas and how too spell and see know issues with this sentence, for all intense and purposes, will help you’re copywriting go out the door and impress there socks off.

Resolution No. 5 : Make New Friends

Be an extrovert! Stretch your marketing $$$. Make public relations part of your overall marketing. We write and distribute press releases, create campaigns that go viral, develop feature stories and manage social media connections.

Resolution No. 6 : Build it Well, They Will Come

Make your website presence an extension of your business that can continue to work for you 24/7, 365 days a year. We create professional and customized designs that are highly ranked in search engines, mobile friendly and easy for you to maintain.

Resolution No. 7 : Be More Social

Get out there and get people talking! Your customers can be your best marketing voice through social media and other online venues. We create and maintain social media profiles to build brand loyalty that help you engage your customers.

Resolution No. 8 : Show Your True Colors

Make a splash…of color, that is. The right color palette, plus creative design, equals the perfect recipe for creating an impact with your target market. Our creative can make the difference between a successful and memorable campaign and one that is quickly forgotten, or even worse, ineffective.

Resolution No. 9 : Take a Leap!

Take a leap, you’re in good hands! Since we’re a little obsessed with placing your message in all the right spots, you can feel safe knowing that we’ve negotiated, researched and planned all the right media to perfectly fit you and your budget.

Resolution No. 10 : Conquer Your Fears

Time to change it up! Conquer your fears of new media and technology. Let us take a new, fresh look at your marketing strategy and materials. We’ll show you there’s no need to fear these phrases: “marketing strategy,” “social media,” “search engine optimization,” “viral video,” or “think outside the box.” Our friendly and professional marketing wizards will be there every step of the way, creating magic for you.

Resolution No. 11 : Learn a New Word or Two

Increase your customers’ vocabulary. Give them the information they need to make informed purchasing decisions. Through well-written, creative copy, we will connect you and your brand to your ideal customer.

Resolution No. 12 : Stay True to You

It’s almost 2015! Have you betrayed your brand this year? Staying true to who you are not only applies in your personal life but also makes you successful in business. From your message, to the look and feel of your marketing materials, to your store front and staff, branding helps your customer relate to you. Let us help you craft a message and create a brand to help you stay true.



Read Run Ride

Read Run Ride was funded by Beautiful Downtown Lewiston, an organization with efforts to revitalize Downtown Lewiston, Idaho. Through their efforts, the Lewiston City Library moved downtown and opened their doors on June 8th, after years of fundraising. The much anticipated move brought negative feedback as well as positive. One of the hurdles the Library faced in moving downtown was parking, or lack there of. The idea behind Read Run Ride was to educate the public on alternative modes of transportation to arrive at their destination, the Library.

I first began brainstorming on ways to convey what Read Run Ride stood for, how to tell the story with images that weren’t too literal. Thus, research began. I wanted something fun and full of movement to make the logo interesting and approachable.


Concepts sketches began after the research had taken place. I was inspired by illustrations, watercolors, loose hand drawn sketches that convey movement and excitement. I liked my first…errr tenth…sketch, however I felt that the graphics associated with each word did not reflect what was trying to be conveyed.



Round two, after a little help from my daughter (so cute!) I began experimenting with including graphics between or as part of the text. A book with “Read”, movement with “Run” and a bike gear with “Ride”.

I tried to not make the graphics too literal, but instead upon investigating the graphic one might be able to depict the message conveyed.

The project further evolved and was used as a graphic on reusable totes that were passed out at the Library’s Grand Opening. With the restrictions of only a one- or two-color print for the reusable totes, the logo evolved with only two colors. The logo was also used as part of a local Downtown Map to educate the public on using the levee and transit system to arrive at their destination, the Library.